Audi Teams up with Netflix on “The Gray Man” as the Official Automotive Brand featured in the Film > News > Welcome to Audi Ireland
Audi Podcast
Customer Area

Audi Teams up with Netflix on “The Gray Man” as the Official Automotive Brand featured in the Film

· Four Audi vehicles are featured in the new action thriller directed by Joe & Anthony Russo presenting intelligent and sophisticated performance

· Audi and Netflix release an exclusive behind-the-scenes video showcasing the vehicles in action

Ingolstadt, July 21, 2022 – Audi and Netflix collaborate on The Gray Man to bring the world of Sierra Six (Ryan Gosling) to fans around the world. As the film’s official automotive brand, four Audi vehicles will be featured including the all electric Audi RS e-tron GT* and Audi Q4 Sportback e-tron*, as well as the Audi RS 7 Sportback* and Audi R8 Coupe*.

The Gray Man opened in select theaters globally on July 15 and will be released worldwide on Netflix tomorrow July 22, 2022. The Gray Man is a modern-day global action thriller that features a star-studded cast: Ryan Gosling (Sierra Six), Chris Evans (Lloyd Hansen), Ana de Armas (Dani Miranda), Jessica Henwick (Suzanne Brewer), Regé-Jean Page (Denny Carmichael), Wagner Moura (Laszlo), Julia Butters (Claire), Dhanush (Avik San), with Billy Bob Thornton (Donald Fitzroy), and Alfre Woodard (Margaret Cahill), and more.
Audi

Four Audi vehicles take the spotlight

The fully electric Audi RS e-tron GT* is driven by Sierra Six (Ryan Gosling) and the fully electric Audi Q4 Sportback e-tron* is driven by Agent Dani Miranda (Ana de Armas). The Audi RS 7 Sportback* is featured in a chase sequence with Agent Dani Miranda behind the wheel and the Audi R8 Coupé* is seen in a drive up sequence with Avik San (Dhanush).

“This film has a global appeal and intrigue,” says Henrik Wenders, Head of Brand, AUDI AG. He explains the true extent of Audi’s role in creating the production, which went far beyond simply providing vehicles. “This cooperation made us feel action and high speed. Like the Russo brothers we at Audi are leveraging technology to create something unseen and unexperienced before,” he said. “Audi worked with the directors Joe and Anthony Russo on selecting the new cars. It was fascinating to be partners on this film production and to work closely with Netflix.”

Anthony Russo commented: “As storytellers, we have always been very interested in finding and exploring new technologies to find new tools to do something no one has ever done before. That’s what excites us. That kind of approach I would apply to anything particularly to the evolution that’s happening with cars right now.

Audi

As much as I love the cars of the past and today, I am certainly most interested in where cars are going tomorrow. That is an exciting new frontier that’s going to bring whole new experiences for us not only as drivers or consumers but also as people who have to coexist with cars.”

Following the Netflix launch on July 22, 2022, Audi will tell the story behind the Audi Q4 Sportback e-tron* in a digital short film where viewers will learn how Agent Dani Miranda (Ana De Armas) was first acquainted with her electric car.

This collaboration between Audi and Netflix will come to life across nearly 30 countries around the world, with global premiere arrivals that include Audi’s fully electric fleet as well as social and digital activations for fans to further immerse themselves in the world of The Gray Man.

To learn more about how the Russo brothers worked with Audi to make The Gray Man and to watch an exclusive behind-the-scenes video showcasing the cars in action visit progress.audi: The Gray Man – Russo Brothers and The Gray Man – new perspectives.

* Fuel/electric power consumption and emissions values** of the models named above:
Audi Q4 Sportback e-tron - Combined electric power consumption in kWh/100 km (62.1 mi): 21.0–16.5 (WLTP); 18.1–15.0 (NEDC); combined CO2 emissions in g/km (g/mi): 0 (0)
Audi RS e-tron GT - Combined electric power consumption in kWh/100 km (62.1 mi): 22.6–20.6 (WLTP); 20.2–19.3 (NEDC); combined CO2 emissions in g/km (g/mi): 0 (0)
Audi RS 7 Sportback - Combined fuel consumption in l/100 km: 11,6-11,5 (20.3-20.5 US mpg); combined CO2 emissions in g/km: 265–263 (426.5–423.3 g/mi)
Audi R8 Coupé V10 performance - Combined fuel consumption in l/100 km: 13,0-12,9 (18.1-18.2 US mpg); combined CO2 emissions in g/km: 299–294 (481.2–473.1 g/mi)
**The indicated consumption and emissions values were determined according to the legally specified measuring methods. Since September 1, 2017, type approval for certain new vehicles has been performed in accordance with the Worldwide Harmonized Light Vehicles Test Procedure (WLTP), a more realistic test procedure for measuring fuel consumption and CO2 emissions. Since September 1, 2018, the WLTP has gradually replaced the New European Driving Cycle (NEDC). Due to the more realistic test conditions, the consumption and CO2 emission values measured are in many cases higher than the values measured according to the NEDC. Additional information about the differences between WLTP and NEDC is available at www.audi.de/wltp.
At the moment, it is still mandatory to communicate the NEDC values. In the case of new vehicles for which type approval was performed using WLTP, the NEDC values are derived from the WLTP values. WLTP values can be provided voluntarily until their use becomes mandatory. If NEDC values are indicated as a range, they do not refer to one, specific vehicle and are not an integral element of the offer. They are provided only for the purpose of comparison between the various vehicle types. Additional equipment and accessories (attachment parts, tire size, etc.) can change relevant vehicle parameters, such as weight, rolling resistance and aerodynamics and, like weather and traffic conditions as well as individual driving style, influence a vehicle’s electric power consumption, CO2 emissions and performance figures.
Further information on official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be found in the “Guide on the fuel economy, CO2 emissions and power consumption of all new passenger car models,” which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen, Germany (www.dat.de).
Back to top

© 2024 AUDI Ireland. All rights reserved

The specified fuel consumption and emission data have been determined according to the measurement procedures prescribed by law. Since 1st September 2017, certain new vehicles are already being type-approved according to the Worldwide Harmonized Light Vehicles Test Procedure (WLTP), a more realistic test procedure for measuring fuel consumption and CO2 emissions. On September 1st 2018, the New European Driving Cycle (NEDC) was replaced by the WLTP in stages. Owing to the more realistic test conditions, the fuel consumption and CO2 emissions measured according to the WLTP will, in many cases, be higher than those measured according to the NEDC. Therefore, the usage of CO2 emission values measured according to WLTP for vehicle taxation from 1st September 2018 on can cause changes in this regard as well. For further information on the differences between the WLTP and NEDC, please visit www.audi.de/wltp or https://www.audi.ie/ie/web/en/models/layer/wltp-lp/layer/nefz-wltp.html

We are currently still required by law to state the NEDC figures. In the case of new vehicles which have been type-approved according to the WLTP, the NEDC figures are derived from the WLTP data. It is possible to specify the WLTP figures voluntarily in addition until such times as this is required by law. In cases where the NEDC figures are specified as value ranges, these do not refer to a particular individual vehicle and do not constitute part of the sales offering. They are intended exclusively as a means of comparison between different vehicle types. Additional equipment and accessories (e.g. add-on parts, different tyre formats, etc.) may change the relevant vehicle parameters, such as weight, rolling resistance and aerodynamics, and, in conjunction with weather and traffic conditions and individual driving style, may affect fuel consumption, electrical power consumption, CO2 emissions and the performance figures for the vehicle. Further information on official fuel consumption figures and the official specific CO₂ emissions of new passenger cars can be found in the guide “Information on the fuel consumption, CO₂ emissions and electricity consumption of new cars”, which is available free of charge at all sales dealerships and from DAT Deutsche Automobil Treuhand GmbH, Hellmuth-Hirth-Strasse 1, 73760 Ostfildern-Scharnhausen, Germany (www.dat.de).
VHost
www.audi.ie
Version
204.1.0
Build
20241112061303
Frontend
170.0.0
Rendertime
20241121122253
StaticVersion
20410
Activated Scopes
Context Scopes