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As Audi continue their new product offensive in preparation for a fully electric line-up by 2030, they have revised their naming strategy and drive system portfolio. In a more streamlined approach all even numbers will represent Audi’s fully electric vehicles and odd numbers will be assigned to Audi’s internal combustion engine offering.

The new variants of the e-tron GT series combine a progressive design with innovative technology, each having a distinctive look. The four-door Gran Turismo combines evocative design with a powerful drive system and dynamic handling. The new versions significantly improve the sporty vehicle's range, performance, charging, and handling.

The Audi Ireland Twin Cup National Final in Ireland saw the culmination of rigorous competition among Audi's Audi Ireland’s top talent, showcasing their prowess in Sales and Aftersales expertise. Competitors from Audi Athlone, Audi Centre, Audi Wexford, Audi Naas, Audi North Dublin, and Audi Sligo emerged victorious, securing their place to represent Ireland in the upcoming global stages of the Audi Twin Cup.

Introducing the revolutionary Audi Q7 TFSI e quattro, a marvel of automotive engineering that redefines the standards of efficiency, performance, and sustainability. Building upon Audi's legacy of innovation, this latest iteration of the Q7 series embodies the brand's commitment to pushing the boundaries of electric mobility.

The Audi Q6 e‑tron* is the first production model on the Premium Platform Electric (PPE), marking the next step in the company's transformation into a provider of premium electric mobility. The model is defined not only by impressive driving and charging performance, but also by increased efficiency and long range.

Audi Wexford has achieved a significant milestone by becoming the first retail partner in Ireland to receive the coveted Volkswagen Group goTozero RETAIL certificate, attaining a commendable Silver certification.

The journey of Audi's winning RS Q e-tron, chassis number 110, is a testament to engineering prowess and endurance. From its completion on July 6, 2023, to conquering the 2024 Dakar Rally, it traversed a grueling 13,934 kilometers, enduring extreme conditions and challenges.

Audi Ireland is pleased to announce the appointment of Graham Lawless as its new Head of Sales. Previously Area Sales Manager for the brand in 2011, Lawless returns to Audi Ireland as an experienced sales leader having previously held the same role with Volkswagen Passenger Cars and SEAT. Lawless will report to Audi Ireland Brand Director Damien O’Sullivan.

Audi Ireland is pleased to announce that Audi Wexford has claimed the top spot as the Audi Dealer of the Year for 2024. The Audi Dealer of the Year programme recognises top performances within the Audi Dealer network in Ireland.

Irish golfers Mike O’Halloran (East Clare Golf Club) and Michael O’Brien (Spanish Point Golf Club) impressed at the Audi quattro Cup World Final, claiming third place in Group B at the Al Mouj Golf Resort in Muscat, Oman. The Audi quattro Cup World Final concludes the 2023 tournament.

Capturing the true meaning of progress through the eyes of Audi employees from the dealerships across Ireland. Progress is in our DNA, driving design, innovation, and personal growth. Experience how dedication and pride shape Audi's success and join Audi Ireland in redefining boundaries while moving towards a limitless future.

Audi is driven by a passion for creating impactful, human-centric experiences through the art of emotional storytelling. Our partnership with Stella Cinemas enables Audi to establish profound connections with our customers and Stella moviegoers through captivating experiences.

This three-part series follows Rob Kearney as he takes the Audi Q8 e-tron to meet the players on their home turf. Former international rugby player and Audi Ireland brand ambassador Rob Kearney meets Audi regional ambassadors Bundee Aki, Robbie Henshaw and Garry Ringrose for Practice is Progress, a video series by Audi.

Team spirit, passion, and outstanding performance took center stage at this year’s Audi Twin Cup world finals. The Audi Twin Cup is the global competition for excellent customer service. This year marked the first time that teams from Sales joined the traditional lineup of After Sales teams. Audi partners from 26 markets took part in the Audi Twin Cup 2023. Teams qualified for the finals at the Audi Campus in Munich through a series of competition rounds.

Audi represents sports competition, precise technology and passion. Audi connects the enthusiasm for golf with the fascination of Audi automobiles in the Audi quattro Cup. Being established in 1991, the Audi quattro Cup celebrates its 33rd year in 2023. It is the largest amateur golf tournament series in the world.

The ultimate test of motor industry sales and service knowledge and skills, the Audi Twin Cup returned in 2023 following a 3-year hiatus. The Audi Twin Cup National Final saw Audi sales and aftersales staff from across the country vie for the honour of representing Ireland at the World Final in Munich in July.

Audi customers from across Ireland will vie for their spot at the Global Audi quattro Cup Final in Oman

Audi Ireland is delighted to announce a pioneering media-first partnership with Stella Cinemas. The partnership which began on 1st of June 2023 will run for one year and was brokered by Pearl & Dean Ireland and PHD Media as the media agency for Audi Ireland.

Former Irish national champion big wave surfer Easkey Britton joined host and Audi Ireland ambassador Sonya Lennon for the final episode of series two in Driving Progress, a podcast series by Audi.

Ireland and Leinster rugby player and Audi Athlone brand ambassador Robbie Henshaw opens up to host Sonya Lennon for episode three in series two of Driving Progress, a podcast series by Audi.

Galway GAA star and Audi Galway brand ambassador Shane Walsh sat down with host Sonya Lennon for series two, episode two of Driving Progress, a podcast series by Audi.

Following the success of the original Podcast, Driving Progress, Audi Ireland has announced the release of a second series. Hosted by Audi Ireland brand ambassador Sonya Lennon, the series features a line-up of interesting guests with conversations on passion, ambition and attitude.

As the fourth model in the series, the Audi activesphere concept marks the culmination of sphere concept vehicles brought forth by the brand. Following on from the Audi skysphere roadster in 2021, and both the Audi grandsphere saloon, and the Audi urbansphere space concept in April 2022, a four-door crossover coupé with an astonishingly versatile body design is now making its debut.

With the Audi e-tron, Audi entered the age of electromobility in 2018, marking the start of the electric future for the brand. Since then, the model has been setting standards in the electric luxury-class SUV segment and the new Audi Q8 e-tron is now building on the success story.

RTÉ Media Sales today announced Audi Ireland as sponsor of Second Captains Saturday on RTÉ Radio 1, Saturdays 1pm-2pm. A first-time sponsorship for the show, the eight-episode radio series starts on Saturday, 23rd July with the sponsorship lasting for the duration of the limited series, until it finishes in September.

Four Audi vehicles are featured in the new action thriller directed by Joe & Anthony Russo presenting intelligent and sophisticated performance. Audi and Netflix release an exclusive behind-the-scenes video showcasing the vehicles in action.

Aintree Grand National winning jockey and Audi Naas performance ambassador, Rachael Blackmore joins Driving Progress host, academic and broadcaster Emma Dabiri in the final episode of the podcast series.

Irish and Lenister rugby star and Audi Ireland brand ambassador, Garry Ringrose chats with host, academic and broadcaster Emma Dabiri in the third episode of the Driving Progress series.

Former Kerry GAA star and Audi Cork brand ambassador, Paul Galvin takes the hot seat for the second episode of the Driving Progress podcast series. In a 21-minute conversation, Galvin provides a unique insight to what defines him, his thoughts on progress, attitude, optimism and much more.

Intimate and honest sessions delve into the lives of some of Ireland’s most well-known faces. Audi Ireland is delighted to announce the launch of their limited-edition podcast series, ‘Driving Progress’.

Seat heating instead of a hot air blower, optimum tire pressure, parking in the garage, and selecting the efficiency mode: these and other factors determine how quickly the high-voltage battery is drained – or not.

The Q4 e-tron 50 quattro, the highest performance Q4 e-tron within the model range is now on sale for Irish customers.

Audi continues its journey to electrification as the Audi Q3 plug-in hybrid officially arrives in Ireland, offering high efficiency and outstanding driving pleasure, from € 46,305 RRP.

Audi Ireland has appointed Damien O’Sullivan as new Audi Ireland Brand Director, effective 1 August 2021. O’Sullivan will return to Audi Ireland after a successful six years working for Audi in Asia.

Audi Ireland has announced the arrival of the new Audi RS 3, offering driving dynamics of the highest calibre and the best numbers in its segment.

Audi Ireland is adding the Audi Q4 e-tron and the Q4 Sportback e-tron to its electric offering, the first compact electric SUVs from Audi.

Find answers to frequently asked questions about the Q4 e-tron reservation process here.

Audi Ireland has today introduced the Audi Electric Kick Scooter powered by Segway, the ideal choice for a high-quality and comfortable riding experience.

Even sharper, sportier, and more efficient: The optimised Audi SQ5 TDI** now looks even more impressive. Its V6 three-litre diesel engine with an output of 341 HP (251 kW).

Electric range of up to 59 kilometres in the NEDC (47 kilometres in the WLTP cycle), a sporty character, and great everyday usability: Audi is presenting the Q8 with plug-in hybrid drive. The new model closes the last gap in the Q8 range and provides an innovative combination of efficiency and power.

With up to 78 kilometres of electric range (NEDC) and 204HP (150 kW) of system output: Audi presents the A3 Sportback 40 TFSI e*. The compact plug-in hybrid is free from local emissions, offers sporty driving performance with high efficiency, and features all the strengths of the new A3 product line.

Four years ago, Audi put a trendsetter on the road with the Q2, and it was a huge success. Now the compact SUV is showcasing its progressive character even more clearly – with an even more striking profile with new headlights on the outside and additional Audi connect services and driver assist systems on the inside.

Almost 20 years ago, Audi opened up the sporty premium compact market segment with the first Audi S3. Now the brand presents the new generation with the Audi S3 Sportback and Audi S3 Saloon.

Audi Ireland has announced pricing details for the eagerly anticipated new Audi A3 Saloon and the new sophisticated Audi A3 Sportback. The Audi A3 Sportback is sportier, digitalised and fully connected with a design that accentuates the dynamic character of the premium compact car.

The second generation of the Audi A3 Saloon has arrived. The compact four-door model is digitally and fully connected – from the infotainment through to the assist systems. Beneath the elegant body, new drives and refined suspension tuning ensure a driving experience that is as efficient as it is dynamic. The A3 Saloon will be in Irish dealerships in Autumn 2020.

From a technical perspective, they are identical twins, but in terms of their shape, they each have their own unmistakable and characteristic features: The Audi Q4 e-tron concept gave visitors to the 2019 Geneva Motor Show a taste of the first compact electric SUV from Audi. With the Q4 Sportback e-tron, the brand is now presenting the second model of the product line that will go into production in 2021 as an SUV Coupé.

Use your smartphone, tablet or PC to explore design processes at Audi with the new “Insight Audi Design” live stream. The interactive discovery tour has now been added to the online tours at www.audi.stream

Audi Ireland has announced details of the Audi ‘Moving Forward’ 202 sales event, offering exceptional monthly payments starting from €299.

The popular Audi Avant – is now available as a plug-in hybrid and has zero local emissions. Following the A6 Saloon, the Audi full-size station wagon is now entering the market as a plug-in hybrid (PHEV).

With its e-tron and e-tron Sportback models, Audi is making electric mobility a reality for long-distance driving – thanks in part to a charging curve that is unique in the competitive environment.

The second generation of the Audi A3 Saloon has arrived. The compact four-door model is digitally and fully connected – from the infotainment through to the assist systems.

Everything you've ever wanted to know about Audi EVs

Audi is helping to keep its fans, young and old alike, entertained at home during the Coronavirus (COVID-19) pandemic with this free Audi colouring book download. Share your best efforts with Audi on Facebook, Instagram or Twitter. Enjoy!

Our customers, colleagues and communities are at the heart of everything we do. With the rapidly developing COVID-19 situation, we, and the Audi retailer network, are following government and HSE advice to maintain the safety of our customers and staff.

Audi Ireland’s Thorsten Godulla loves the e-tron SUV but faces bumps in the road as his industry transforms

The fourth generation of the success model, now being introduced to the market is sportier, digitalised and fully connected.